According to the National Retail Federation, gift cards are the most requested gift item every year since 2007.
For businesses, this presents a valuable opportunity to boost sales and increase revenue. However, with so many businesses offering gift cards, how can you make sure that yours stand out from the crowd? In this article, we will discuss tips for businesses to sell more gift cards.
Offer Digital Gift Cards (E-vouchers)
If you’re still reliant on physical gift cards then it is time to consider upgrading to a digital gift card system. Not only is it more convenient for customers who can purchase online 24/7/365, there are also multiple benefits for your business.
Offer Gift Experiences
If you want to stand out from the crowd and offer something truly unique, consider offering gift experiences. Rather than just a gift card for a fixed monetary amount, gift experiences allow customers to purchase an entire experience, such as a cooking class, spa day, or overnight stay package. This strategy works particularly well for service-based businesses. To make the most of it, consider what experiences your target audience would enjoy and create packages accordingly.
Know Your Target Audience
To effectively sell gift cards, it is important to understand who your target audience is. Consider the demographics of your ideal customer and tailor your gift card offerings to their preferences and needs. For example, if your target audience is primarily millennials, you may want to offer digital gift cards that can be easily purchased online.
Promote Gift Cards on Social Media
Promoting gift cards on social media platforms such as Facebook, Instagram, and Twitter can help to increase visibility and encourage sales. Consider creating a Facebook and Instagram Shop to showcase your gift card offerings and to provide a clear call-to-action for visitors to purchase.
Leverage Email Marketing Campaigns
Email marketing campaigns are an effective way to promote gift cards to your existing customer base. Consider creating targeted email campaigns that highlight the benefits of purchasing gift cards, and provide a clear and easy way for customers to purchase.
Create Limited Edition or Seasonal Gift Cards
Creating limited edition or seasonal gift cards can help to create a sense of urgency and exclusivity, encouraging customers to purchase before they’re gone. This can also help to drive sales during specific holidays or events.
Offer Personalized Gift Cards
Personalization can help to create a more memorable and meaningful gift. Consider allowing customers to add their own personalized message or design to the gift card, this can be easily achieved when using a gift card system such as Voucherstore.
Offer Gift Card Bundles
Offering gift card bundles can help to increase the value proposition and encourage customers to purchase more. Consider offering packages such as a bundle of gift cards for multiple services or products, or a bundle of different denominations for different occasions.
Provide Exceptional Customer Service
Providing exceptional customer service can help to encourage repeat business and customer loyalty. Make sure to provide prompt and helpful customer service when customers have questions or issues with their gift cards, and consider offering personalized support such as gift card reminders or follow-ups.
Analyze and Optimize Gift Card Sales
Regularly analyze and optimize your gift card sales strategy to identify areas for improvement and adjust your approach accordingly. Don’t be afraid to introduce new concepts until you find what resonates best with your customer base. And always track metrics such as conversion rates, redemption rates, and customer feedback to continually improve your gift card offerings and increase sales.
Conclusion
Selling gift cards is a great opportunity for businesses to increase sales and revenue, but it requires a strategic and targeted approach. By understanding your target audience, offering a variety of options, and promoting your gift cards effectively, you can drive more sales and encourage customer loyalty. If you need assistance with your gift card strategy, don’t hesitate to contact the Voucherstore team for expert guidance and support.
